Hey there!

I’m Hallie.

With a background rooted in both athletics and creativity, I bring a unique perspective to branding and digital storytelling.

I’m a former captain of a Division I lacrosse team and earned my Master’s degree from The University of Texas at Austin before stepping into the world of creative. Along the way, I’ve worked with organizations including the College Football Playoff and helped manage creative projects for an entire Division I athletic department.

My experience spans branding, social media, campaign development, content creation, and creative operations. My work is centered around creating work that people genuinely connect with.

Outside of work… here are a few of the things I love:

• ocean air

• iced coffee year round

• finding a new workout class

• solo adventures

• eating raw fish

• oversized sweatshirts